Title: COO, Turner Network Sales
Why Him? All in a day’s work for Breland: generating 50% of the entire company’s revenue, while negotiating and executing all distribution deals for all of its networks. In 2011, he continued to spearhead efforts to create and monetize TV Everywhere’s implementation as an industry standard. He told CableFAX in June, “We take devices out of the home so we are connected to content as we never have been in the past. We have to understand digital navigation as a company and an industry.”
Character Building: As a kid, Breland was determined to work in TV. The native southerner was focused on getting a job at Atlanta-based Turner, which responded with 11 rejection letters before he landed a gig with the company.
Year Ahead: Breland continues working with Turner partners to bring content to any and all platforms via TV Everywhere, which is still striving for parity. He told The New York Times in May that TV shows on TNT, for example, delay online availability to “respect the existing viewing model and not destroy the core business.” ?