As more cable content owners hunt for ways to exploit the social networking craze, it’s perhaps not surprising that Warner Bros TV’s and News Corp-owned MySpace are partnering to produce a new original online series. The new show—“Sorority Forever”—premieres today and will post every day at noon EST. Original episodes of “Sorority Forever” will appear exclusively on and MySpaceTV for 24 hours and then will become available through’s additional broadband distribution partners. Five new episodes per week (one new episode each weekday) will be available to view on MySpaceTV, in addition to character profiles and other interactive features.

And as more evidence that online series are attracting big-name talent, Hollywood heavyweight director McG (yeah, that’s his full name… kinda like Madonna) will oversee the series, which also stars Internet sensation Jessica Rose. Rose recently took part in perhaps one of the most famous dupes in YouTube history when she pretended to be a normal teenager named “lonelygirl15” but turned out to be an actress and part of a Web-based fictional thriller created by indie filmmakers.

In any event, all of this creates yet another opportunity for cross-platform promotion as uses potential SF fandom to fuel more viewership on TheWB TV network—all while MySpace uses the series to drive more traffic and participation among its online community. Like some cable content owners, TheWB has become increasingly aggressive in developing online content. And SF—with its promise of “mystery around every corner” and “a sexy and immersive experience that is simultaneously realistic and voyeuristic.” Hmmmm. Something tells us MySpace and TheWB know their youth demo well. Meanwhile, TheWB is also launching several other MySpace channels related to many of its other shows. One interesting aspect of this entire deal is the way that the Internet has created partnerships and synergies between media companies that usually fight to beat each other in the ratings and at the box office. But in this case, it seems that content goliaths News Corp and Time Warner Inc see enough mutual benefit to justify the symbiosis. At least for now.

The Daily


Cable Center, C2HR Go Virtual (again)

The Cable Center ’s 23rd Cable Hall of Fame celebration will now be held virtually on October 20, and it’s headed to C-SPAN . Seven media industry leaders will be honored as part of the 2020 class: Baker

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact for more information.