In November 2009, Sony Corporation said that it was developing a network service platform called Sony Online Services (SOLS), which is now called Qriocity. Qriocity is a network service platform that connects many of Sony’s network-enabled devices. Via Qriocity, Sony will deliver a variety of digital entertainment content and services, including video, music, game applications, and e-books over time.
Today at the IFA 2010 show in Berlin, Sony announced that "Video On Demand powered by Qriocity" – a premium streaming video service, will be available this fall in five European countries: France, Germany, Italy, Spain and the U.K. With Video On Demand powered by Qriocity, customers can choose from hundreds of box office hits from 20th Century Fox Home Entertainment, Lionsgate, Metro-Goldwyn-Mayer Studios Inc. (MGM), NBC Universal International Television Distribution, Paramount Pictures, Sony Pictures Home Entertainment, The Walt Disney Company, and Warner Bros. Digital Distribution, as well as popular content from top local studios.
Many movies are available in high definition (HD) and all can be rented at the touch of a button on Sony’s 2010 models of network-enabled BRAVIA TVs and Blu-ray Disc players, and Blu-ray Home Theater systems. "Video On Demand powered by Qriocity" has been available in the U.S. since April 2010.