Winner
A&E Television Networks – Duck Dynasty
This social media campaign had it all. The network chose 6 superfans to participate in a Google+ hangout with the cast, while allowing all fans to tweet about why they should be an honorary member of the family. The winner got to hang out with them in person. The net also created a virtual duck call on Twitter (tweeting #DUCK in response to #QUACK) and offered prizes for the first to do so. Then there were the free rides in camo limos throughout New York City and the Beard Yourself Facebook App. Need we say more?
 
Honorable Mentions

ESPN – ESPN-EA Madden NFL 13 Cover Vote
 

Discovery Communications’ How We Invented the World

Charter Communications – HoliDeals

Bravo Media – "Around the World in 80 Plates" Tweet Challenge and FILL-a-Jet Facebook Sweepstakes

 

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