SNL Kagan‘s newest study, "Benchmarking Cable TV Advertising Statistics," reports that while 2006 was a banner year for cable ad sales, the 2007 market was divided between national strength and local market weakness. SNL Kagan forecasts a 10% CAGR for national cable ad sales between 2007 and 2011, bringing cable network gross billings from less than $20 billion to more than $28 billion. However, cable ad sales in local markets are estimated to grow at a low CAGR of 6.8% over the next five years, reaching $5.7 billion by 2011. National elections may provide local sales with a boost, but that gain might be diminished by the faltering economy. SNL Kagan forecasts an 8.1% rise in 2008, well below both 2006 estimate of 11.5% growth and the 12.8% gain from the last national election year.

The Daily

Subscribe

People

ESPN promoted two executives to svp roles. Brian Lockhart is now svp, ESPN+ original content and

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jun 10
The FAXIES Awards – Virtual CelebrationSave the Date! - June 10, 2021
Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.