According to updated projections from SNL Kagan, the market for high-definition televisions (HDTVs) is expected to pick-up in the second half of 2009 and maintain momentum into 2010. SNL Kagan projects 2009 HDTV sales will reach 29 million units, up from an estimated 26.2 million in 2008, as consumers react to lower average retail prices for HDTV sets and to pent-up demand.

However, consumer preference for budget, midsize displays could reduce profit margins for both manufacturers and retailers. SNL Kagan estimates 2009 HDTV retail revenues will reach $25.5 billion, down from the 2008 total of $28.4 billion.

SNL Kagan analysis shows the percentage of HDTV households growing to 71 percent of total TV households – roughly 82.3 million homes – in 2009, up from 16 percent in 2005, as more primary analog or standard digital sets are replaced in the home.

“As average HDTV set prices continue to fall to the $600-700 range by 2010-2011, we should see mass adoption begin to take hold, with over 80-90 percent penetration of TV households,” said SNL Kagan analyst Justin Nielson, in a statement. “Looking past 2012, we project almost all TV households will have at least one HDTV. However, retail market revenues will flatten at $24 billion due to market saturation as all displays sold at the retail level will be high definition by 2017 and the average retail price drops to about $500.”

The Daily

Subscribe

Fuse Media Betas Fuse+

Fuse Media is beta launching streaming service Fuse+ on Amazon Fire TV and Apple TV . The service will be fully and officially launched later this year. With the official launch, the streamer will add

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.