Is bigger really better? When it comes to mobile ads, it just may be (for more information, click here). According to data from mobile-advertising provider Greystripe, full-screen mobile ads earn developers and publishers five times more than do banner ads, based on intelligence gathered from all campaigns running in the Greystripe network during a two-month time period.
Greystripe claim the apps in its network earn as much as $1,330 in daily revenue and as much as $24,811 in monthly revenue.
“In 2010, Steve Jobs famously said ‘mobile ads suck.’ Over the past two years, we have seen mobile advertising come a long way,” says Kurt Hawks, general manager at Greystripe. “We are an industry leader in rich media full-screen ads, and the money our publishers and app developers make in the Greystripe network reflects that.”