Is bigger really better? When it comes to mobile ads, it just may be (for more information, click here). According to data from mobile-advertising provider Greystripe, full-screen mobile ads earn developers and publishers five times more than do banner ads, based on intelligence gathered from all campaigns running in the Greystripe network during a two-month time period.

Greystripe claim the apps in its network earn as much as $1,330 in daily revenue and as much as $24,811 in monthly revenue.

“In 2010, Steve Jobs famously said ‘mobile ads suck.’ Over the past two years, we have seen mobile advertising come a long way,” says Kurt Hawks, general manager at Greystripe. “We are an industry leader in rich media full-screen ads, and the money our publishers and app developers make in the Greystripe network reflects that.”

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Versant’s ‘Scrappy’ Sports Strategy

When Versant brands were still under Comcast NBCUniversal, Versant SVP, Strategy and Business Development Celia Kohl helped bring the NBA back to NBC and extend the Olympics partnerships. In the Versant era, one of the spaces she is focused on is women’s sports, including partnerships with the WNBA and League One Volleyball.

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