Is bigger really better? When it comes to mobile ads, it just may be (for more information, click here). According to data from mobile-advertising provider Greystripe, full-screen mobile ads earn developers and publishers five times more than do banner ads, based on intelligence gathered from all campaigns running in the Greystripe network during a two-month time period.

Greystripe claim the apps in its network earn as much as $1,330 in daily revenue and as much as $24,811 in monthly revenue.

“In 2010, Steve Jobs famously said ‘mobile ads suck.’ Over the past two years, we have seen mobile advertising come a long way,” says Kurt Hawks, general manager at Greystripe. “We are an industry leader in rich media full-screen ads, and the money our publishers and app developers make in the Greystripe network reflects that.”

The Daily


Conde Talks DEI at NBCU News

NBCU News Group chmn Cesar Conde is still wholly committed to his goal of enhancing DEI efforts across Comcast NBCU ’s news division. He used a Tuesday appearance at the Knight Media Forum to discuss his

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