Simulmedia, a New York City-based marketing company, has licensed TiVo’s second-by-second set-top box data to help TV networks build audiences for programs through more effective and targeted use of on-air promotion. Financial terms were not disclosed.

Through this agreement, Simulmedia will use anonymous viewing data from TiVo’s network of subscribers to determine the effectiveness of on-air promotions in driving an audience for a particular show when it ultimately airs. Using the breadth of TiVo data, which is the only source of set-top-box data that covers all signal sources, including digital cable, analog cable, satellite, telecom and over-the-air, all while having a national footprint and visibility into full-timeshifted viewing behavior, Simulmedia will be able to provide their customers with new findings regarding the effectiveness of on-air promotions from a whole new lens.

The Daily


Sinclair Still Confident on RSN Streaming Launch

Sinclair is still on track to release the direct-to-consumer product that would carry content from its regional sports networks in the first half of 2022, and president/CEO Chris Ripley reiterated on the company’s 2Q21 earnings call Wednesday that the broadcaster has the full support of its distribution partners.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact for more information.