Simulmedia, a New York City-based marketing company, has licensed TiVo’s second-by-second set-top box data to help TV networks build audiences for programs through more effective and targeted use of on-air promotion. Financial terms were not disclosed.

Through this agreement, Simulmedia will use anonymous viewing data from TiVo’s network of subscribers to determine the effectiveness of on-air promotions in driving an audience for a particular show when it ultimately airs. Using the breadth of TiVo data, which is the only source of set-top-box data that covers all signal sources, including digital cable, analog cable, satellite, telecom and over-the-air, all while having a national footprint and visibility into full-timeshifted viewing behavior, Simulmedia will be able to provide their customers with new findings regarding the effectiveness of on-air promotions from a whole new lens.

The Daily


Crown Media Teams Up with USO

Crown Media Family Networks partnered with the United Service Organizations.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up