Simulmedia, a New York City-based marketing company, has licensed TiVo’s second-by-second set-top box data to help TV networks build audiences for programs through more effective and targeted use of on-air promotion. Financial terms were not disclosed.

Through this agreement, Simulmedia will use anonymous viewing data from TiVo’s network of subscribers to determine the effectiveness of on-air promotions in driving an audience for a particular show when it ultimately airs. Using the breadth of TiVo data, which is the only source of set-top-box data that covers all signal sources, including digital cable, analog cable, satellite, telecom and over-the-air, all while having a national footprint and visibility into full-timeshifted viewing behavior, Simulmedia will be able to provide their customers with new findings regarding the effectiveness of on-air promotions from a whole new lens.

The Daily

Subscribe
Monday–June 30

Sinclair Takes $500,000 Fine in Hot Wheels Case

Sinclair has agreed to make a voluntary contribution of $500,000 to the U.S. Treasury and implement compliance plans to resolve FCC investigations and issues surrounding compliance with rules that limit the

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 11
2025 Faxies Awards Faxies Nominations Open! Final deadline: 4/4/25
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.