Sigma Systems has been selected to participate in CableLabs’ upcoming Interoperability Testing for Advanced Advertising from Nov. 10-14. The company will team up with other vendors to focus on the development of advanced advertising solutions for MSOs, specifically advanced advertisement, content specific ad-insertion, and addressable ad-insertion (client insertion).

The driver for the CableLabs-sponsored initiative is to evaluate the market readiness and interoperability compliance of advanced advertising applications and equipment that pertain to industry standards such as SCTE 130, DVS766, SCTE 118, and CableLabs ADI (1.1 & 2.0).

The Daily


Representation Matters: Fewer Women, People of Color on TV

Nielsen released its first-ever report of the television media landscape’s progress and gaps in on-screen inclusion.

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