Sigma Systems has been selected to participate in CableLabs’ upcoming Interoperability Testing for Advanced Advertising from Nov. 10-14. The company will team up with other vendors to focus on the development of advanced advertising solutions for MSOs, specifically advanced advertisement, content specific ad-insertion, and addressable ad-insertion (client insertion).

The driver for the CableLabs-sponsored initiative is to evaluate the market readiness and interoperability compliance of advanced advertising applications and equipment that pertain to industry standards such as SCTE 130, DVS766, SCTE 118, and CableLabs ADI (1.1 & 2.0).

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Wednesday–April 17

Review Board: Telecom Ad Challenges on the Rise at NAD

If it feels like you’re seeing more reports of ad challenges in the telecommunications sector, you’d be right. NAD is at the heart of it.

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Apr 25
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