Sigma Systems has been selected to participate in CableLabs’ upcoming Interoperability Testing for Advanced Advertising from Nov. 10-14. The company will team up with other vendors to focus on the development of advanced advertising solutions for MSOs, specifically advanced advertisement, content specific ad-insertion, and addressable ad-insertion (client insertion).

The driver for the CableLabs-sponsored initiative is to evaluate the market readiness and interoperability compliance of advanced advertising applications and equipment that pertain to industry standards such as SCTE 130, DVS766, SCTE 118, and CableLabs ADI (1.1 & 2.0).

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Charter upped Adam Ray to evp, sales operations & planning, adding oversight of sales, retention and analytics to his responsibilities. Sharon Peters, svp marketing, is now overseeing the full marketing function, including digital marketing. Tom Monaghan, svp, field operations, will now have oversight of all 11 operating regions, up from the 5 he previously oversaw. […]

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