Sigma Systems on Advanced Advertising, Tru2way
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| May 19, 2008
Among Sigma Systems’ initiatives at The Cable Show, Sigma’s President and COO Tim Spencer is speaking on campaign marketing support technologies and platforms in partnership with executive representation from some of the top five cable operators in North America. Rick Mallon, Sigma’s Vice President of Product Management, will speak on the topic of subscriber information systems to enable advanced advertising on a Tru2Way pre-show panel. In addition, Sigma will demonstrate its solutions for advanced advertising, residential triple play, hosted commercial voice and mobile at booth 2705.