Sigma Systems has announced enhancements to its Subscriber Information Service (SIS) with the launch of Version 2.0, which offers several new features and EBIF support that gives cable TV and IPTV providers a solution for delivering addressable advertising by collecting subscriber-related data and the interface needed to access the data for audience qualification and segmentation.
With SIS 2.0, Sigma Systems delivers support for Enhanced TV Binary Interchange Format (EBIF) interactive TV environments; stronger privacy policies for more secure management of subscriber information; and improved performance to ensure sub-second response times for run-time advertising requirements. In addition, SIS 2.0 includes the latest support for SCTE 130 compliance.
Sigma Systems’ SIS 2.0 gives operators the ability to aggregate disparate sources of subscriber data from the network, such as service usage and authorization, and combine that data with demographic/household and geographic/location information to create a single view of the subscriber.
SIS 2.0 generates audience profile "qualifiers" in sub-seconds that define new and more granular customer segments that advertisers can use to target their addressable linear, dynamic VOD and interactive advertising in real time. SIS 2.0 also provides strengthened subscriber privacy features, and allows subscribers to either opt-in or opt-out of receiving any targeted advertisements or other campaigns.