Brian Cappellani, CTO for Sigma Systems, will present a technical paper titled "Unlocking the Value of Your Subscriber Data for Advanced Advertising" at Expo on Thursday, June 26, at 11 a.m. and Friday, June 27, at 1:30 p.m. The paper will cover the various sources of subscriber information of value to advanced advertising; the challenges and requirements for collecting, aggregating and correlating this subscriber information; how subscriber-targeting profiles can be used to support various advanced advertising delivery models for linear and non-linear television viewing; and the role of SCTE 130 and "Subscriber Information System" for supporting and automating the advanced advertising processes. (Expo booth 1101)

The Daily


Mediacom Shows Off 10G Smart Home in Iowa

Folks got a first look at what a future with 10G could look like last week at Mediacom’s 10G Smart Home in Ames, Iowa.

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