Brian Cappellani, CTO for Sigma Systems, will present a technical paper titled "Unlocking the Value of Your Subscriber Data for Advanced Advertising" at Expo on Thursday, June 26, at 11 a.m. and Friday, June 27, at 1:30 p.m. The paper will cover the various sources of subscriber information of value to advanced advertising; the challenges and requirements for collecting, aggregating and correlating this subscriber information; how subscriber-targeting profiles can be used to support various advanced advertising delivery models for linear and non-linear television viewing; and the role of SCTE 130 and "Subscriber Information System" for supporting and automating the advanced advertising processes. (Expo booth 1101)

The Daily


Big3, Verizon Team Up

Ice Cube ’s three-on-three basketball league Big3 and Verizon are getting into the game together. Through the rest of the season, Verizon will have on-court signage and present a

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