Brian Cappellani, CTO for Sigma Systems, will present a technical paper titled "Unlocking the Value of Your Subscriber Data for Advanced Advertising" at Expo on Thursday, June 26, at 11 a.m. and Friday, June 27, at 1:30 p.m. The paper will cover the various sources of subscriber information of value to advanced advertising; the challenges and requirements for collecting, aggregating and correlating this subscriber information; how subscriber-targeting profiles can be used to support various advanced advertising delivery models for linear and non-linear television viewing; and the role of SCTE 130 and "Subscriber Information System" for supporting and automating the advanced advertising processes. (Expo booth 1101)

The Daily

Subscribe
Thursday–March 26

WSOP Returns to ESPN

After a few years apart, ESPN and the World Series of Poker signed a multiyear rights deal to bring the WSOP Main Event back this summer.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Mar 27
2026 Cynopsis Sports Awards Presented in partnership with Cablefax
May 5
T. Howard Foundation Annual Awards Dinner
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.