Brian Cappellani, CTO for Sigma Systems, will present a technical paper titled "Unlocking the Value of Your Subscriber Data for Advanced Advertising" at Expo on Thursday, June 26, at 11 a.m. and Friday, June 27, at 1:30 p.m. The paper will cover the various sources of subscriber information of value to advanced advertising; the challenges and requirements for collecting, aggregating and correlating this subscriber information; how subscriber-targeting profiles can be used to support various advanced advertising delivery models for linear and non-linear television viewing; and the role of SCTE 130 and "Subscriber Information System" for supporting and automating the advanced advertising processes. (Expo booth 1101)

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