Brian Cappellani, CTO for Sigma Systems, will present a technical paper titled "Unlocking the Value of Your Subscriber Data for Advanced Advertising" at Expo on Thursday, June 26, at 11 a.m. and Friday, June 27, at 1:30 p.m. The paper will cover the various sources of subscriber information of value to advanced advertising; the challenges and requirements for collecting, aggregating and correlating this subscriber information; how subscriber-targeting profiles can be used to support various advanced advertising delivery models for linear and non-linear television viewing; and the role of SCTE 130 and "Subscriber Information System" for supporting and automating the advanced advertising processes. (Expo booth 1101)

The Daily


RDOF Broadband Projects Taking Shape, Questions Remain

Broadband providers winning support in Phase 1 of the RDOF auction have years to complete those projects, but work is already getting underway.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up



Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact for more information.