CTAM Digital is adding broadband to its moniker, billing itself as the CTAM Digital & Broadband Conference (March 9-11, L.A.). "Historically, this has been where CTAM focuses on new products," says Seth Morrison, svp marketing. "It started out as a PPV conference, then digital, then HD and On Demand. Now the board and members have asked us to add broadband because the industry’s so focused on the whole package of services." VoIP, reaching the "dial-up-committed," and bundling will be addressed at this year’s confab, whose theme is "Ride the Wave Full On." Other changes include having the conference run from Tues-Thurs as opposed to Wed-Fri (http://www.ctamconferences.com).

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ESPN Must-Have on Beta Study

ESPN easily came out on top when Beta Research asked viewers to rate a network on being a “must-have” channel, with 74% ranking the sports net as a 4 or 5 on a 5-point scale. Sixty-seven percent ranked

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