Video ad insertion developer This Technology Inc. garnered $7.5 million in a recent Series A financing round led by General Catalyst Partners. The infusion has been earmarked for general corporate purposes, including expansion of the company’s development and support resources. In addition, General Catalyst Partners’ Neil Sequeira joined the company’s board of directors.

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Roku, Nielsen Close AVA Transaction

Roku closed on its acquisition of Nielsen’s advanced video advertising business Friday.

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