Jennifer Caserta has quietly returned to IFC after a few months as gm/evp at fuse, CableFAX has learned. A formal announcement was not made. The veteran cable marketer known for her out-of-the-box stunts at Court TV and IFC was named to fuse’s top job Jan 12, just in time for her to meet TV critics in Pasadena at winter TCA. But Caserta is not returning to IFC bowed; she has been upped to evp of marketing, communications, scheduling and alternative programming, a Rainbow official confirmed. In April, fuse was placed under the MSG banner, and MTVN exec Eric Sherman was named fuse president. Caserta reported to him (Cfax, 4/12).

The Daily


Advertisers in the Water at ‘Shark Week’

Discovery’s “Shark Week” announced its advertising partners supporting this year’s week-long event slate.

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