After exploring its wireless options, Shaw has chosen to build a Wi-Fi network. The Canadian operator completed a strategic review of the wireless business opportunity including the potential value of wireless in the traditional cable bundle, the evolution of wireless technologies, the capital needed to build a competitive wireless network (including additional spectrum requirements), recent changes in the wireless competitive environment, and the impact that wireless would have on long-term shareholder value. (For more, see Canadian MSO Shaw Eyes LTE, IPTV, Content Plays).

In a statement today, Shaw said, "The economics of a conventional wireless business as a new entrant are extremely challenging.  New entrants lack the economies of scale and scope to compete effectively against well established incumbents with ubiquitous coverage, extensive device ecosystems, deep spectrum positions and large retail networks.  Even with our established base and considerable strengths and assets, we could not justify a wireless network build at this time.

"We believe that a more prudent approach for us is to provide a managed Wi-Fi network that will allow our customers to extend their Shaw services beyond the home. This will achieve our objectives without risking well over $1 billion in capital expenditures on a traditional wireless network build."
  
Shaw’s rationale for Wi-Fi:

  • As a wireless broadband technology Wi-Fi is evolving rapidly with significant improvements in throughput, coverage and reliability.  Wi-Fi technologies are now capable of providing seamless hand-off and extensive metropolitan area coverage.
  • Wi-Fi is in virtually all portable consumer devices and customers are actively seeking Wi-Fi hot spots to reduce data costs and improve their wireless broadband experience. The vast majority of tablets sold to date are Wi-Fi only devices. Wireless broadband is increasingly viewed as a portable and nomadic service for the consumption of media rich content and video.
  • Major wireless carriers worldwide are deploying Wi-Fi as means of offloading 3G/4G traffic thereby reducing network build costs, and improving capacity and coverage. We believe cable operators are uniquely positioned to take advantage of Wi-Fi.
  • Wi-Fi spectrum is free and there are no device subsidies.

The Daily

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Wednesday–January 27

NARB: Comcast should Nix ‘Best In-Home WiFi’

The National Advertising Review Board has recommended Comcast discontinue its “Best In-Home WiFi Experience” claim or modify it to refer to specific attributes for which it can support a superiority claim

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