Shaw Communications is conducting a technical trial of HotSpot 2.0 in conjunction with Cisco Systems, who was recently selected as Shaw’s Wi-Fi technology partner. With HotSpot 2.0, Shaw’s broadband Wi-Fi-enabled customers will automatically connect and authenticate to a Wi-Fi network without having to manage complex configuration settings on their devices. To address security, HotSpot 2.0 enables encryption.

The trial will be conducted in several Shaw locations and will test, among other things, automatic and secure authentication for Shaw customers equipped with HotSpot 2.0 devices (e.g. smartphones and tablets). The results of the trial will be presented by Cisco at the 2012 Mobile World Congress in Barcelona.

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Industry Kicks off ‘Go Addressable’ Initiative

Distributors and TV brands came together Thursday in support of an industry initiative to accelerate efforts to make it easier for advertisers to incorporate addressable TV into their campaigns.

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