Rogue Paper Inc., a subsidiary of Atlanta’s East Coast Diversified Corporation, says its “TV Tune-In” platform has logged nearly 800,000 viewers for its second-screen TV applications.

TV Tune-In’s CMS allows media companies to develop branded iPhone and iPad apps for TV shows and channels. The platform “allows users a second-screen experience for a number of popular TV programs, sporting events and channels, to interact and comment with each other during live broadcasts,” Rogue Paper notes. ??"Creating and fostering a broad base of viewers on the second screen is a great way for broadcasters to enhance advertising revenues," comments Stephanie Boyle, CEO at Rogue Paper. "As we learn more from an expanding user base, we look forward to adding new ways for broadcasters to capitalize on their second screen audiences such as synchronized TV ads and deeper interactivity."

TV Tune-In’s social curation engine, a tool for creating a personal collection of messages from the social sphere to an authenticated user, also is processing “tens of thousands” of messages and comments per live event to give users “the best of the best content,” the company adds.

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Industry Kicks off ‘Go Addressable’ Initiative

Distributors and TV brands came together Thursday in support of an industry initiative to accelerate efforts to make it easier for advertisers to incorporate addressable TV into their campaigns. Participants

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