Rogue Paper Inc., a subsidiary of Atlanta’s East Coast Diversified Corporation, says its “TV Tune-In” platform has logged nearly 800,000 viewers for its second-screen TV applications.

TV Tune-In’s CMS allows media companies to develop branded iPhone and iPad apps for TV shows and channels. The platform “allows users a second-screen experience for a number of popular TV programs, sporting events and channels, to interact and comment with each other during live broadcasts,” Rogue Paper notes. ??"Creating and fostering a broad base of viewers on the second screen is a great way for broadcasters to enhance advertising revenues," comments Stephanie Boyle, CEO at Rogue Paper. "As we learn more from an expanding user base, we look forward to adding new ways for broadcasters to capitalize on their second screen audiences such as synchronized TV ads and deeper interactivity."

TV Tune-In’s social curation engine, a tool for creating a personal collection of messages from the social sphere to an authenticated user, also is processing “tens of thousands” of messages and comments per live event to give users “the best of the best content,” the company adds.

The Daily

Subscribe
Wednesday–June 25

DAZN’s Club World Cup Strategy to Engage U.S. Fans

The 2025 FIFA Club World Cup kicked off on June 14 in the U.S. While previous editions of this tournament have paled in comparison to the spectacle of the international World Cup, DAZN is betting this year’s club-level competition will feel different when all is said and done.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 11
2025 Faxies Awards Faxies Nominations Open! Final deadline: 4/4/25
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.