SeaChange International has unveiled an ad system evolution program designed for television operators to capitalize on the wave of consolidation in ad operations. Dubbed SeaChange Spot Assurance, the program immediately delivers software and hardware enhancements for SeaChange Spot System deployments and positions customers for multi-screen advertising from an open, standards-based and scalable architecture.

Several North American MSOs, telcos and satellite providers, to be disclosed later, have already signed on for the Spot Assurance program.

Providing enterprise reliability in high-volume content transaction and distribution environments is at the core of the SeaChange Spot Assurance program, embodied by features including:

  • Spot System integration with the SeaChange Content Delivery Network (CDN) system replacing Spot Master Video Libraries to enable high-volume centralized propagation and delivery of millions of assets;
  • SeaChange Advertising Decision Management (ADM) platform, providing centralized scalable management of ad functions for converged video operations;
  • SCTE-130 ADM/ADS support for the ADM, ensuring standards-based support for the integration of innovative campaign and advertising placement decision-making systems.

SeaChange advertising systems allow operators to leverage emergent and mainstream standards including EBIF and SCTE-130, as well as emergent Canoe developments. It is also continuing to provide openness from the core by increasingly leveraging Linux in its ad solutions and applications engineering.

In other news, SeaChange announced the introduction of Watch & Buy, a new T-commerce service that enables TV operators to leverage their existing video-on-demand (VOD) infrastructure to sell-through DVDs and related merchandise to subscribers.

Deployable today for operators using the SeaChange VODlink applications platform, Watch & Buy includes a lightweight set-top application, user interface customization, and fully managed back-end order fulfillment. A DVD symbol appearing next to select titles in an operator’s VOD library alerts subscribers to the fact that the movie is also available for purchase as a DVD. When selecting such titles, subscribers will have the option to order the movie as a VOD session as well as receive a DVD copy via postal mail.

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