SeaChange International has expanded its range of multi-screen advertising capabilities with the announcement of a joint solution with This Technology. The partners will provide video operators with a single Web-based interface to manage ad campaigns across video-on-demand (VOD), Internet and mobile platforms.
The solution leverages Society of Cable Telecommunications Engineers (SCTE) and Internet Advertising Bureau (IAB) specifications to interconnect VOD with broadband Internet and mobile advertising systems, forming a true multi-screen advertising management and delivery platform.
What has traditionally required multiple and disparate advertising systems is now accomplished by enabling the SCTE 130 advertising specification to operate with the IAB Digital Video Ad Serving Template (VAST). The companies’ single solution, combining SeaChange’s Infusion Advanced Advertising Platform with This Technology’s SpotLink software, allows operators to use existing broadband servers for placement decisions including dynamic pre-, mid- and post-roll ad insertion into VOD.
SeaChange Infusion helps multi-screen video operators manage centralized ad operations, scale to 150,000 insertable channels and millions of ad assets, and migrate to consolidated regional and national advertising systems that are managed from increasingly Web-centric datacenters.
This Technology’s SpotLink is a standards-based software product that allows publishers to connect their broadband campaign management systems to the SCTE 130 ecosystem for dynamic ad insertion in content streamed from video servers.