Using the SCTE 130 standard for addressable advertising, SeaChange International’s Spot 5.0 ad management system is interfacing directly with BIAP’s AdAim Targeting Engine to ensure that cable set-top boxes tune to appropriate advertisements based upon predetermined demographic, geographic and other targeting information.

In other SeaChange news, the company has partnered with Sigma Systems to enable targeted ad delivery in accordance with SCTE 130 Part 6 guidelines. The companies’ goal is to ensure that real-time ad targeting decisions for pre-roll, post-roll and interior break insertions will take full advantage of SCTE 130-compliant aggregated geographic, demographic and audience tracking data by establishing interoperability between SeaChange’s AdPulse On Demand software and the Sigma Subscriber Information Service (SIS). The integrated solution will be demonstrated for the first time in June at the CableLabs’ SCTE 130 Interop.

The companies’ advertising experts will be available to discuss new product advancements during the The Cable Show, April 1-3 in Washington, D.C. at SeaChange booth 825, BIAP’s booth in the CableNET showcase, and Sigma booth 819.

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In the same week it was reported MLB and ESPN are back in talks about the network staying on as a media partner, Sunday Night Baseball continued on a year of viewership improvements. Sunday’s Twins vs Tigers

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