SeaChange International and BlackArrow have joined forces to offer a new, joint targeted advertising solution for multichannel video operators in North America. The two companies are integrating SeaChange’s AdPulse On Demand advanced advertising technology and Adrenalin fourth generation video back office with BlackArrow’s Advanced Advertising System to offer a pre-packaged and comprehensive solution for dynamic VOD advertising.

Key benefits to operators of the joint SeaChange and BlackArrow solution will include:

  • ?Pre-integrated technology to minimize deployment risk for operators ?
  • Faster time to market for revenue-generating advanced advertising products?
  • Streamlining of costly and time-consuming technology selection and integration cycles
  • Scalable, standards-based solution designed to support emerging and existing advanced advertising industry requirements

The joint solution is expected to be released in early 2011 and will evolve to support multiple screens with a single platform.

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The Mid-America Cable Telecommunications Association recently elected three new members to its board: PeakView Solutions ’ Eric Claytor ; Cunningham Fiber ’s Drew Cunningham ; and NCTC ’s Pam Gillies

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