The SCTE Engineering Committee has approved the first four parts of SCTE’s Digital Program Insertion-Advertising Systems Interfaces standard. The new standard is designed to enable the cable industry to target its advertising. The standard, SCTE 130, is being developed by the SCTE Digital Video Subcommittee (DVS) and currently comprises eight parts. Work remains on the other four parts, which will be voted upon by the SCTE Engineering Committee when they are completed. The newly approved portions of the standard are titled Part 1-Advertising Systems Overview (Informative); Part 2-Core Data Elements; Part 3-Ad Management Service (ADM) Interface; and Part 4-Content Information Service.

The Daily

Subscribe

Magnolia Workshops

As part of its July 15 multi-platform launch, Magnolia Network will launch educational content collection dubbed “Magnolia Workshops.” Viewers

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.