The SCTE Engineering Committee has approved the first four parts of SCTE’s Digital Program Insertion-Advertising Systems Interfaces standard. The new standard is designed to enable the cable industry to target its advertising. The standard, SCTE 130, is being developed by the SCTE Digital Video Subcommittee (DVS) and currently comprises eight parts. Work remains on the other four parts, which will be voted upon by the SCTE Engineering Committee when they are completed. The newly approved portions of the standard are titled Part 1-Advertising Systems Overview (Informative); Part 2-Core Data Elements; Part 3-Ad Management Service (ADM) Interface; and Part 4-Content Information Service.

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