Sarah Madigan
By | November 1, 2013
EVP, Content Distribution Univision
This year Madigan was upped to her exec role in content distribution from SVP of business affairs, after securing broad distribution for the company’s nets and digital business on pay TV platforms and OTT platforms, too. The new role requires oversight of content sales and strategy for digital and linear distribution. She sees the most important story of the year as the trend toward improving the video consumption experience—on a variety of platforms. “It’s not as dramatic as a blackout or a dispute, but it’s the single most important thing that we as an industry must strive for,” she says.
What’s been the biggest story in cable this year?
It’s always hard to tell without the benefit of hindsight, but my vote is for the wave of headlines around improving the video consumption experience. TWC’s move to Roku and Xbox, Twitter’s efforts to deepen the social connection to live TV, and the rise of binge viewing all tell a story about new ways to make video content consumption better and more rewarding. It’s not as dramatic as a black out or a dispute, but it’s the single most important thing that we as an industry must strive for.
How do you define success in the workplace?
The same way that I do in my personal life: being happy. I find that the biggest contributor to my happiness is exactly the same in my personal and professional lives, too: choosing to spend my time with people who are awesome.
Who would you want to swap jobs with for a month and why?
The restaurateur David Chang. I am a serious food nut and also a serious fan what Mr. Chang is doing for the eaters out there—creating amazing restaurants, starting a journal for thoughtful discussion of food (Lucky Peach) and being a seriously smart dude. Plus, let’s be honest, I would get to eat a bunch of delicious stuff.