EVP, Network Distribution, BBC Worldwide America

BBC America continues to make a splash on this side of the pond. The network expanded into 80 million-plus households this year, and Ashendorf is the carriage conquistador of this welcome British invasion, responsible for upping the network’s content distribution. Given the chance, she’d swap spots with Charlie Rose. “I’d love to sit down with the people he regularly interviews to find out what motivates them and how they approach the issues of the day,” Ashendorf says.

What’s your favorite part of your job?
It’s wonderful to be surrounded by the smart, dedicated, creative and passionate people who make up BBC American and BBC World News and to collaborate so effectively to bring high quality, compelling programming to existing and new audiences.
What’s been the biggest story in cable this year?
Aside from BBC America growing subscribers and breaking our ratings records practically every month? Probably TV Everywhere and delivering on the promise of anywhere, anytime, any screen.
Who would you want to swap jobs with for a month and why?
Charlie Rose. I’d love to sit down with the people he regularly interviews to find out what motivates them and how they approach the issues of the day.
What are your biggest accomplishments over the past year?
Continuing to reach more fans by increasing BBC America’s distribution to over 80 million subscribers and bringing impartial, objective global news to the U.S. through BBC World News. Plus, working with an affiliate sales team that is smart, customer-focused, nimble and results-oriented makes every day feel like we’re accomplishing something worthwhile.

The Daily


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