Kimberley Craig
Senior Director, Sales, TVND Deal Negotiations
NBCUniversal
It’s always easy to find the most senior cable sales professionals—the ones who end up in magazine articles and on industry panels at major venues. More difficult is spotting the up and comers already making waves early in their careers and almost certainly destined for even greater things. That’s why we’re glad we found Kimberley Craig, who leads day-to-day account management for NBCU’s massive portfolio including USA, Bravo, CNBC, E!, MSNBC, NBC Sports Net, Oxygen, SyFy, Telemundo and even the Olympics on cable for Verizon, DirecTV and DISH. She truly does it all, and even assists with never-easy distribution deals involving NBCU’s regional sports nets. In ’12, Craig successfully bagged an overall rights deal for all cable assets—and that includes retrans and new media rights—with Verizon FiOS. And she has done all of this amid the additional complications surrounding arbitration and FCC-imposed conditions related to the Comcast-NBCU merger. This is one sale exec who we’re sure has only begun her meteoric rise. And we’re happy to get on this train early. No pressure, Kimberley. 

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