The National Rural Telecommunications Cooperative and the National Telecommunications Cooperative Association have announced that telcos now have the opportunity to deliver more than 80 channels of HD programming. In recent weeks, NRTC has more than doubled its HD offering and has created programming packages designed to enable rural telcos to derive incremental revenue.
To give telcos flexibility in creating packages for their markets, NRTC has created two tiers of HD programming, which can allow telcos to realize incremental, recurring revenue. "HD Basic" gives telcos a way to deliver HD at no cost to the telco and includes channels like CNN HD, ESPN HD and Bravo HD. The "HD Tier" includes premium HD channels like A&E HD, HDNet and HD Theater (Discovery Networks).