The consumer press is taking note of Project Canoe, the ongoing effort by cable companies to create a joint company that would enable ad buys across all systems. New news from Mon’s NY Times piece includes that headhunting firm Spencer Stuart has been tapped to lead the effort and that ops will invest $150mln in the initiative. Key element of Canoe include dynamic VOD advertising, addressable linear ads and regional customization.

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Tuesday–February 17

Optimum, Fubo Highlight Need for Video Simplicity and Value

At a Paley Media Council event held Tuesday in NYC, Optimum Chairman/CEO Dennis Mathew and Fubo CEO David Gandler agreed that rule No. 1 in today’s pay TV business is: know the customer and build for them.

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