Rovi Corporation has announced that Cox Communications has completed deployment of Rovi’s video on demand (VOD) application ShowRunner in the company’s Motorola systems.

As a result of the conversion, combined with additional marketing and promotion of On Demand from Cox at time of launch, the company has seen an increase in VOD usage of approximately 20 percent. ShowRunner’s advanced navigation path and other features make it easier for subscribers to access and navigate VOD content. Cox is planning additional roll-outs of ShowRunner throughout 2010 with a conversion to the Passport Guide for cable systems on the Cisco platform.

“Rovi’s ShowRunner has helped us improve the presentation of On Demand to our subscribers,” said Steve Necessary, VP, video product development at Cox, in a statement.

To further enhance the VOD experience, Rovi plans to launch several new applications for ShowRunner in 2010 – integrated VOD search, start and stop an on-demand program in one room and re-start it in another, and remote selection of VOD content for viewing at a later time.

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