At The Cable Show in Los Angeles, Rovi unveiled its TotalGuide Solution, a flexible media guide for cable platforms. Rovi TotalGuide uses in-depth entertainment data from Rovi to power search, browse and recommendation capabilities.

TotalGuide enables single search access to linear, DVR, VOD and Internet based content selected by the service provider. TotalGuide utilizes in-depth entertainment metadata from Rovi, including TV show and movie summaries and reviews; movie poster art; celebrity photos; biographies; and relational data to simplify the navigation process within the guide.

TotalGuide is based on an open architecture that service providers can use to customize content for subscribers. And TotalGuide has the ability to serve targeted, visually rich ads designed to be able to drive viewership and revenue generating transactions for service providers. ??Rovi is engaging with prospective customers now targeting 2011 deployments.

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On the Circuit

The Mid-America Cable Telecommunications Association recently elected three new members to its board: PeakView Solutions ’ Eric Claytor ; Cunningham Fiber ’s Drew Cunningham ; and NCTC ’s Pam Gillies

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