Rovi inked a data licensing agreement with live radio service TuneIn in which TuneIn will power its digital music offerings for various consumer devices with Rovi Music Data. Under the agreement, TuneIn will license Rovi’s music data for North America, Europe and the UK, and will use it to initially populate the TuneIn.com website.
In addition, TuneIn plans to roll out Rovi Music on its mobile service to provide listeners on more than 200 connected devices. Rovi Music Data supports various platforms with bios and reviews, created in multiple lengths to fit different screen sizes.
“We are constantly looking for new ways to enhance the listening experience for our 40 million monthly listeners,” said Kristin George, VP of Product at TuneIn. “Rovi’s expansive library of music data is a natural fit for our global music offering.” “As TuneIn provides the ability for listeners to connect to music streaming from around the world, our music data adds another layer of interaction,” said Bob Shallow, SVP of sales and marketing for Rovi. “Because Rovi’s database provides wide coverage of global music, we can help enable services, such as TuneIn, offer a more entertaining online music discovery experience.”