Rovi Corporation, formerly Macrovision, and TNS Media Research are collaborating on the development of advanced TV and set-top-box (STB) measurement. The alliance joins Rovi’s clickstream technology with the reporting capabilities of TNS Media Research to enable measurement of consumer viewing across live, recorded and on-demand TV programming, as well as consumers’ use of interactive program guides (IPGs). TNS Media Research will also measure the performance of advertising in Rovi IPGs in participating cable systems.

“The ability to gain granular insight into viewing behavior as a result of Return Path Data (RPD) from STBs is redefining the definition of audience measurement,” said George Shababb, president, TNS Media Research North America, in a prepared statement.

TNS Media Research developed new measurement metrics based on RPD from digital set-top boxes through initiatives with DIRECTV, Comcast and Charter Communications. The new collaboration with Rovi extends TNS Media Research’s services beyond second-by-second TV audience behavior and addressable advertising to include the field of IPGs.

The Daily

Subscribe
Tuesday–May 26

Charter-Cox’s September to Remember

If Charter and Cox manage to close their $34.5 billion merger by Sept. 15, the combo will happen around the time of SCTE TechExpo. It wouldn’t be the first time Charter closes a big deal around a major industry event, but there’s still work to do in California.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jun 4
2026 Cynopsis Sports Awards Presented in partnership with Cablefax
Jul 10
2026 Top Ops AwardsTop Ops Awards Entry Deadline
Nov 3
2026 Most Powerful Women Awards2026 Most Powerful Women Awards
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.