Rovi Corporation continues to add to its white-label Rovi Entertainment Store by offering software development kits (SDKs) to streamline customer storefront launches, and DivX Plus Streaming to help enhance the consumer viewing experience and to support companies that want to introduce UltraViolet-compatible services.

Later this year, Rovi will expand its content-licensing program and Rovi Entertainment Store customer support services in the U.K. 

Rovi says its Entertainment Store SDKs provide “support for the latest popular device platforms such as connected TVs, Web stores, Blu-ray Disc Players, iOS devices, Android mobile devices and game consoles – including the recently added support for Sony PlayStation and Xbox. Each SDK will also include reference implementations that can be quickly branded and deployed by storefront customers.”

It continues, “SDKs will also include extensive development documentation and libraries that enable customers to use the same underlying core that has been certified by content owners and CE manufacturers while still delivering a customized storefront experience.” 

Unveiled earlier this year, Rovi says DivX Plus Streaming dynamically adjusts streams to deliver maximum visual quality based on available bandwidth; and offers an advanced feature set with support for 1080p, subtitles, multiple language tracks and such “trick-play” functions as smooth fast forward and rewind. Finally, Rovi is enabling UltraViolet Digital Library support within existing and future customers’ storefronts, allowing consumers to buy UltraViolet-enabled content and/or access their entertainment purchases from a broad range of devices. 

"For companies including retailers, content owners, CE manufacturers and service providers, Rovi Entertainment Store provides a turnkey way to quickly establish a role in the fundamental shift taking place in entertainment distribution and consumption," comments Corey Ferengul, executive vice president/Products at Rovi. "We believe the latest capabilities will help our customers rapidly deploy compelling and differentiated over-the-top services across tens of millions of connected devices from leading manufacturers, drive new revenue streams, and deliver a rich slate of features that allow consumers to fully immerse themselves in a highly personalized premium entertainment experience." 

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