As the company rolls out the program, execs hope to reduce storage and bandwidth costs. The extension to the DivX certification program was designed to allow information and communications, as well as OEM customers to quickly bring to market mobile and CE products that support high-quality HEVC playback, Grab said. Rovi’s HEVC partner Broadcom already supports the playback of DivX HEVC streaming and downloadable content in its latest UltraHD home gateway product. HEVC is touted as able to reduce the bandwidth required by up to 40% vs the previous standard.
As for Broadcom, it is working with Rovi to "set the stage for the delivery of 4K content to UltraHD TVs in the home," said Richard Nelson, Broadcom’s svp, marketing, broadband communications group in a statement. Grab said certification is only "a chunk of" the company’s revenue. But as Rovi enters the HEVC/4K arena, the "chunk" is poised to get bigger.