Rovi and Mei Ah Digital Technology, part of an entertainment group in China, have collaborated to launch a new Chinese online video-on-demand (VOD) service called BOYABO that provides consumers with access to premium movies and TV entertainment. The service includes movie titles available for digital distribution by the Mei Ah Entertainment Group, including new releases, library content and TV programs. Additional content from other movie studios is expected to be added in the future.

BOYABO offers titles for download-to-own as well as download-to-rent in the DivX format and uses DivX video and DRM technologies to permit users to download content across an extensive, multi-manufacturer ecosystem of consumer electronics devices, as well as Windows and Mac computers. Mei Ah plans to extend service availability to international markets later this year.

Over 500 million DivX devices have shipped into the market worldwide, ranging from Blu-ray players and HDTVs to game consoles and smartphones. DivX movies can be transferred via optical disc, USB drive, and SD memory cards or content can be streamed over a home network using DNLA for playback on registered DivX Certified devices. DivX devices contain digital rights management technology to enable the secure playback of premium movies in the DivX format.

Mei Ah Entertainment Group was founded in 1984 and listed at Hong Kong Stock Exchange in 1993. Mei Ah has produced more than 150 titles to date and has a film library of approximately 600 titles.

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