Rovi Corporation is offering cable providers the ability to deploy interactive TV services through the integration of Enhanced Television (ETV)/ Enhanced Binary Interchange Format (EBIF) applications and widgets on Rovi Passport Guide and i-Guide. In collaboration with FourthWall Media, Rovi is launching a standards-based ETV/EBIF solution comprised of an EBIF user agent and ETV platform server to facilitate the integration of a variety of third party applications with the guide, and a starter kit of FourthWall applications that includes Yellow Pages on TV, eBay on TV, news, weather, sports and finance.??
In addition, Rovi announced that Blue Ridge Communications, a service provider based in Pennsylvania, has licensed and is the first to deploy the ETV/EBIF solution and the TV Widgets on Rovi Passport Guide to its subscriber base.?