Rovi Corporation is offering cable providers the ability to deploy interactive TV services through the integration of Enhanced Television (ETV)/ Enhanced Binary Interchange Format (EBIF) applications and widgets on Rovi Passport Guide and i-Guide. In collaboration with FourthWall Media, Rovi is launching a standards-based ETV/EBIF solution comprised of an EBIF user agent and ETV platform server to facilitate the integration of a variety of third party applications with the guide, and a starter kit of FourthWall applications that includes Yellow Pages on TV, eBay on TV, news, weather, sports and finance.??

In addition, Rovi announced that Blue Ridge Communications, a service provider based in Pennsylvania, has licensed and is the first to deploy the ETV/EBIF solution and the TV Widgets on Rovi Passport Guide to its subscriber base.?

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WICT Network Honors PAR Wins

A packed house turned out for The WICT Network ’s Signature Luncheon, celebrating 20 years of its PAR Initiative for measuring gender diversity in the industry. MSNBC ’s Stephanie Ruhle sat down for a

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