Rovi Launches Digital Infotainment for Cars

Rovi Corporation has introduced Rovi’s Automotive Solution, a digital media platform that can help automotive OEM and aftermarket manufacturers build car infotainment systems with the ability to recognize and share digital media with devices on the home network. The solution, a combination of Rovi’s LASSO media recognition software and Connected Platform networking technology, provides descriptive details on CDs, DVDs, Blu-ray discs, and digital files played in the car. It treats the infotainment system in the car as another device connected to the home network and allows the transfer and sharing of digital content on the go. The solution is powered by Rovi’s metadata library and based on DLNA and UPnP standards.

“With ever growing amount of content – music and movies – being played in the car, the vehicle is an extension of the digital home. As this trend continues, auto manufacturers are looking at how they can enhance the in-car entertainment experience,” said Corey Ferengul, EVP of product management and marketing at Rovi, in a statement.