Rogers Communications has launched a form of a la carte TV: the Digital Starter Pack.
"Customers have told us they want to build their own TV packages and only want to pay for the channels they watch," said John Boynton, executive vice president and chief marketing officer at Rogers, in a statement. "This trial gives us the chance to hear from our customers about the packages that work for them."??
Available beginning November 8 as a trial in London, Ontario, the Rogers Digital Starter Pack delivers a standard set of 86 core TV channels, including government mandated channels, for a base price of $20.29 per month, including all monthly fees. Customers can order the Digital Starter Pack and then choose any additional 15, 20 or 30 channels from more than 100 options, starting at $26.38 per month including all monthly fees.
The Digital Starter Pack trial will run until the end of March 2012.
Recently, the Canadian Radio-Television and Telecommunications Commission has asked Canada’s vertically integrated companies to submit a report examining flexible TV packaging by April 1, 2012.