Rogers Communications subscribers now can stream live Rogers Sportsnet coverage of the Toronto Blue Jays through Rogers On Demand Online and on their smartphones with Rogers On Demand Mobile.

Rogers On Demand Online is available to any Rogers cable, wireless, home phone or high-speed Internet customer at no extra charge. Customers can click on rogersondemand.com to register with their account information to watch live Jays on Sportsnet coverage starting today as the Toronto Blue Jays take on the Tampa Bay Rays at 7 p.m. EST.

"Today is a win for Blue Jays fans all across our great country," says Paul Beeston, president and CEO of the Toronto Blue Jays. "Making our games available with Rogers On Demand Online and Rogers on Demand Mobile, in addition to Rogers Sportsnet and Sportsnet Radio FAN 590, gives our great fans the ability to never miss a pitch, hit or home run."

"Canadians are dedicated Blue Jays fans. Rogers is giving customers a triple play with three ways to ways to tune into the live games wherever they choose to watch – on TV, online and on their smartphones," adds David Purdy, vice president/Video Products at Rogers.

Starting Aug. 8, tennis fans will find live streamed coverage of the 2011 Rogers Cup tournament on Rogers On Demand Online and Rogers On Demand Mobile. The live coverage features as many as three matches at any given time from both the ladies’ tournament in Toronto and the men’s tournament in Montreal. Online, customers will have access to additional content like player features, vignettes and interviews.

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