Rogers Communications today announced the widespread availability of Rogers On Demand Online, Canada’s authenticated online destination for aggregated primetime and specialty TV programming. Beginning today, any customer with a Rogers account can visit rogersondemand.com and register to experience Rogers On Demand Online content free from any streaming Internet connection within Canada.

Offered to all Rogers cable, home phone, hi-speed Internet, and wireless customers, the initial BETA roll out will feature more than 1,000 hours of aggregated content from 17 broadcast and production partners and 30 channels. Those Rogers cable customers with matching cable TV subscriptions will be able to access online a selection of their own specialty TV programming they subscribe to at home.

Rogers today also announced that the Starcom MediaVest Group, on behalf of their clients which include Research In Motion, Kellogg’s, Kraft, Samsung and others have signed an exclusive launch sponsorship with Rogers On Demand Online.

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