VP, Production, ESPN Deportes/ESPN International, ESPN

ESPN is going full-throttle to attract Hispanic viewers, and Martinez has led the charge for the past 18 months. Martinez focuses on soccer and boxing, and he’s most proud of the network’s Confederations Cup coverage. “For this year’s event, ESPN had unprecedented on-site production and coverage across all platforms, in both English and Spanish,” he says. Also in the last year, ESPN Deportes launched several shows, including “A Los Golpes” and “El Bar,” plus social media show “#Redes” that targets bilingual Latinos launched at the beginning of this year. Martinez is also leading the construction of a new state-of-the-art studio in Mexico, and he’ll lead all the production of the upcoming World Cup including ESPN in Latin America the ESPN Deportes.

The Daily

Subscribe

5 Questions: Spectrum Mobile Three Years After Its Debut

With Spectrum Mobile celebrating its three-year anniversary this month, we caught up with chief mobile officer Danny Bowman to chat about its trajectory.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.