Robyn Miller
By | November 1, 2013
SVP, Marketing
Tennis Channel
Unique challenges facing an indie network in a sea of vertically integrated channels have only highlighted Miller’s ability to innovate for Tennis Channel, which celebrated its 10th anniversary in May. This year’s non-traditional partnership with arts and opera promoter Fathom Events capitalized on the strong crossover between tennis fans and opera buffs, and led to a successful cross-promotion during January’s highly rated Australian Open. Miller also has her eye on content for mobile distribution. “I’m especially thinking about this in terms of live sports, which are such a driving force in entertainment today,” she says. “It’s why Tennis Channel began offering TV Everywhere authentication with our distribution partners this summer.”
What’s your favorite part of your job?
Working with my amazing team of creatives. They are all passionate about what they do, and they consistently come up with breakthrough ideas on a shoestring budget that make my head spin.
What’s been the biggest story in cable this year?
I think one of the biggest stories has been the rapidly increasing rollout of mobile content, the incorporation of mobile strategies into carriage agreements, and the efforts by our industry to bring more programming to viewers wherever they may be. I’m especially thinking about this in terms of live sports, which are such a driving force in entertainment today. It’s why Tennis Channel began offering TV Everywhere authentication with our distribution partners this summer.
Who would you want to swap jobs with for a month and why?
Michelle Obama. I applaud the issues she’s tackled on a national scale, as well as her very modern imprint as First Lady, so to be able to walk in her shoes for a month would be unreal.
