aQuantive hopes its Atlas on Demand division that launches today can make the muddy world of VOD a bit clearer. The agency-centric business can track on demand ad units from the media planning/buying stage through the creative and campaign process of the ad unit’s life cycle, through to data analytics and reporting. But MSOs and programmers also can sign up to track and understand how their VOD ads are doing. MSO vet Scott Ferris and former C-COR exec Jay Schiller head the division. — Shirley Brady

The Daily

Subscribe
Thursday–October 21

Battle at the FCC over Apartments

The FCC voted in September to refresh the record on a 2019 proceeding examining broadband competition in apartments, gated communities and other multiple tenant environments. That’s “MTEs” for short, or

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Oct 29
Cablefax Regional Rainmakers Awards
Dec 7
Most Powerful Women Celebration Register to Join Us in NYC to Celebrate!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.