aQuantive hopes its Atlas on Demand division that launches today can make the muddy world of VOD a bit clearer. The agency-centric business can track on demand ad units from the media planning/buying stage through the creative and campaign process of the ad unit’s life cycle, through to data analytics and reporting. But MSOs and programmers also can sign up to track and understand how their VOD ads are doing. MSO vet Scott Ferris and former C-COR exec Jay Schiller head the division. — Shirley Brady

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