aQuantive hopes its Atlas on Demand division that launches today can make the muddy world of VOD a bit clearer. The agency-centric business can track on demand ad units from the media planning/buying stage through the creative and campaign process of the ad unit’s life cycle, through to data analytics and reporting. But MSOs and programmers also can sign up to track and understand how their VOD ads are doing. MSO vet Scott Ferris and former C-COR exec Jay Schiller head the division. — Shirley Brady

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CableLabs Explores a New Connectivity Era That Is About More Than Just Speed

Internet speed records are all the rage these days, with two separate breakthroughs making the headlines recently. One is more in the distant future, but the other hits closer to home.

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