aQuantive hopes its Atlas on Demand division that launches today can make the muddy world of VOD a bit clearer. The agency-centric business can track on demand ad units from the media planning/buying stage through the creative and campaign process of the ad unit’s life cycle, through to data analytics and reporting. But MSOs and programmers also can sign up to track and understand how their VOD ads are doing. MSO vet Scott Ferris and former C-COR exec Jay Schiller head the division. — Shirley Brady

The Daily

Subscribe
Friday–November 21

Turning 20: TAC Reaches Milestone, Despite Challenging Landscape

In an era when even the well-funded cable networks are fighting a grueling battle to maintain relevance in the modern media landscape, The Africa Channel recently celebrated 20 years of illuminating what Africa means.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Dec 4
Most Powerful Women Awards Cablefax Most Powerful Women | Join Us on December 4 at Current, NYC
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.