RGB Networks and OpenTV have developed a joint demonstration designed to show how cable operators can use the companies’ standards-based advertising capabilities to generate new ad revenues from their VOD services and traditional linear programming.

Using the combined OpenTV-RGB solution – which consists of RGB’s Broadcast Network Processor (BNP) and OpenTV’s campaign management solution – operators can digitally overlay video, graphics or text onto ads or directly within programs. Based on the SCTE 35 and SCTE 130 standards, RGB’s overlay capability combined with OpenTV’s real-time insertion and campaign management solution is intended to give cable operators several advanced advertising options. The first is to "localize" national ads by adding locally relevant information. Operators can also use overlays as ads themselves, which can be added to live or on-demand programming. Additionally, overlays can be used as "triggers" for interactive or telescoping ads.

OpenTV’s campaign management solution manages and provides the real-time ad decision rules based on selected ad type against the appropriate audience addressing criteria.

The Daily



FX ordered limited thriller series “Class of ’09,” which will be available exclusively on FX on Hulu . — FS1 will air an exhibition game between two 14u baseball teams from NYC and Chicago. “A Dream

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.