Viacom’s Les Moonves reiterated that CBS plans to seek cash for carriage for its stations, indicating during an investment conference Wed that the rate might be along the lines of what cable ops pay to carry USA. Following the Viacom split, CBS will no longer be tied to a host of basic cable nets. So, instead of CBS being used as leverage for the carriage of cable nets, Moonves wants it used for greenbacks. He also detailed plans to launch a new digital channel, CBS 2, in all of its markets next year-which he also wants to be paid for. It’ll likely include news, sports and local weather. CBS is also preparing to move into the VOD space-again, as long as it gets paid for the programming.

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Advertisers in the Water at ‘Shark Week’

Discovery’s “Shark Week” announced its advertising partners supporting this year’s week-long event slate. The programmer teamed up with four new companies including

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