One-third of US homes now own an HDTV, and cable/satellite subs will penetrate 65.7% of multichannel households by ’12, up from 18.8% last year, according to SNL Kagan. 74 high-def nets have launched since ’03, said the firm, which tracked 25 of these nets to find $49mln in gross ad rev for the group in ’07. Kagan expects the latter number to grow to $422mln by ’12, while overall HD nets’ rev is expected to tally nearly $2bln by the same year.

The Daily


Nielsen Shifting National Measurement

Nielsen ’s push to revolutionize and futureproof its audience measurement continues. The company announced Monday that it is shifting its national television measurement process and will be basing audience

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