One-third of US homes now own an HDTV, and cable/satellite subs will penetrate 65.7% of multichannel households by ’12, up from 18.8% last year, according to SNL Kagan. 74 high-def nets have launched since ’03, said the firm, which tracked 25 of these nets to find $49mln in gross ad rev for the group in ’07. Kagan expects the latter number to grow to $422mln by ’12, while overall HD nets’ rev is expected to tally nearly $2bln by the same year.

The Daily


Spot Spending Returning, Shifting to OTT

After a rapid decline in spend, agencies and broadcasters are seeing rebounds in many spot spending categories.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up