Cull That Small Percentage Of Useful Data
Nearly 30 percent of communications service providers have no strategy for “big data analytics” this year, says the U.K.’s Analysys Mason, and the majority of information these providers collect from their subscribers will remain largely untapped. More data has been created in the last two years than in the preceding 50, the group notes, but only a small part is useful for marketing purposes: customer data (usage, location, device), market intelligence (dimension, demographics and segmentation) and real-time network data (service quality, call-center efficiency and revenue optimization).
Use LTE To Gain More OTT Revenue
Voice core equipment spending during the next five years is expected to remain level — some $7 billion per year, Dell’Oro Group predicts — and this market has fallen off due to such growth segments as IP Multimedia Subsystem (IMS) core, voice application servers and session border controllers (SBCs). The rise of LTE networks is the real culprit, with its commercial Voice over LTE (VoLTE) systems in Korea and the United States. Its underlying IMS architecture enables not just voice, but also messaging, file transfer and video calls. If operators begin deploying these services, they will be able to compete more effectively for OTT services consumers purchase via smartphones, the group points out.
Survey Sez: Businesses Better Informed Re: UC
According to SIP provider Sonus Networks Inc., the enterprise unified communications (UC) market will remain strong because companies are making themselves better informed regarding technology, potential applications and business gains. Nearly 80 percent of poll respondents either had partially or fully deployed UC, and most of the remaining respondents were or would soon be in the planning phase. Currently, 65 percent of UC deployments are premises-based, but that number is expected drop to 31 percent as future deployments move more to the cloud, Sonus adds, with hybrid deployments the preferred UC approach moving forward. And it appears Cisco’s and Microsoft’s UC leads will increase at the expense of other IP PBX vendors. Cisco leads in enterprise voice, video teleconferencing and Web meetings, while Microsoft mostly is used for IM, presence and enterprise social functions like internal corporate user profiles, directories and skills search.

The Daily


Industry Kicks off ‘Go Addressable’ Initiative

Distributors and TV brands came together Thursday in support of an industry initiative to accelerate efforts to make it easier for advertisers to incorporate addressable TV into their campaigns. Participants

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