How U.S. Carriers Are Setting The LTE Revenue Pace
Instead of reinventing the wheel, global LTE operators should watch what U.S. carriers are doing regarding network buildout, pricing and device strategies, advises Chris Nicoll, principal analyst at Analysys Mason. U.S. LTE operators have increased ARPU by moving from flat-rate pricing to tiered offerings, Nicoll says, and most recently to multi-device pricing plans that, in turn, mean more money. Their competitors are launching flat-rate plans to attract value-buyers, but long-term monetization will remain a question for these operators. And it’s still all about spectrum, with the analyst pointing to hot and heavy M&A activity stateside between the four principal wireless players.

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AMC Networks is Addressable pioneer

AMC Networks and Omnicom Media successfully completed two first-to-market national linear addressable ad campaigns. The November and December campaigns took advantage of AMCN’s partnership with Canoe

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