UK Customers Say ISPs are Tricky
Nearly 9 out of 10 respondents to’s monthly reader survey believe that big broadband ISPs in the UK mislead consumers with their advertising. Speed/performance easily ranked as the area the public feels most deceived about (75%), followed by price (12.8%), reliability (6.8%) and support (5.2%). Stateside, NAD (administered by the Council of Better Business Bureaus) recommended in Sept that Verizon modify some of its ads that convey what it called the “falsely disparaging, unsupported message” that cable Internet service is significantly slower.
Small Cells Gaining Traction
As more of us turn to our mobile devices for video and data needs, small cells are stepping up in a big way. By the end of ’17, small cells are expected to have about 19% of the overall capacity of macro base stations, said Multimedia Research Group. In other changes, fiber is replacing T1 lines. Microwave radios are the most popular last-mile backhaul medium, but by the end of ’16 there will be more macro base stations connected by fiber than microwave radios. 

The Daily


Industry Kicks off ‘Go Addressable’ Initiative

Distributors and TV brands came together Thursday in support of an industry initiative to accelerate efforts to make it easier for advertisers to incorporate addressable TV into their campaigns. Participants

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