Of 14 included tech brands, consumers had the most negative perception of Sprint, Cox and Comcast, according to an ABI Research study. In assessing their perceptions of the brands using 10 attributes (5 positive, 5 negative), consumers deemed Cox as the most boring and Comcast as the most overpriced. Cox did, however, rank 3rd in customer service behind AT&T and Verizon, and Comcast was viewed as a trusted brand, if overpriced. Sony led the group in positive perception.

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FCC Tees Up 5.9GHz Rules

Cable is celebrating the FCC ’s plans to vote at its November meeting on a proposal to open up the 5.9GHz band for unlicensed uses, like WiFi. FCC chmn Ajit Pai circulated new rules that would make the lower

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