Of 14 included tech brands, consumers had the most negative perception of Sprint, Cox and Comcast, according to an ABI Research study. In assessing their perceptions of the brands using 10 attributes (5 positive, 5 negative), consumers deemed Cox as the most boring and Comcast as the most overpriced. Cox did, however, rank 3rd in customer service behind AT&T and Verizon, and Comcast was viewed as a trusted brand, if overpriced. Sony led the group in positive perception.

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Thursday–April 16

Roku Hits 100 Million Milestone

Roku surpassed 100 million streaming households in April, an achievement the company said reflects the “broader shift” toward streaming. The platform defines streaming households as the number of distinct

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